INTERNET MARKETING

Internet Marketing is an inclusive discipline that uses SEO and other online marketing tools to gain the attention of both potential customers and the search engines. These tools work to drive motivated traffic to your website, allow you to compete more effectively and increase sales.

Pay Per Click (PPC)

With Pay Per Click (PPC) advertising, you bid on the keywords you believe prospects will enter in the search engine to look for your products or services. For example, if you sell telecommunications services, you may bid on keywords like "VoIP", “phone systems” or “Internet service provider”. You bid on these keywords hopeful that a user will type these words in the search bar, see your ad, click it and buy. These ads are called sponsored links or sponsored ads and typically appear next to the natural results on a search page. You pay for your ad only when the user clicks on it. Google AdWords and Yahoo! Search Marketing (formerly Overture) are currently the largest PPC providers. Our job is to help you choose the right PPC keywords to match your business initiative, craft and place cost-effective ads.

Interactive advertising uses interactive media such as banner ads and Flash to elicit an active response from visitors. They promote your products and services and educate prospects. If well crafted, interactive advertising allows you to engage consumers in direct and personal ways, enabling dialogues which may affect buying decisions. We help by producing quality presentations, mini websites and online ad campaigns.

E-mail marketing

E-mail marketing, which includes e-mails and online newsletters, is a form of permission-based, relationship marketing. Once people opt-in to receive periodic announcements about your products and services, you have the opportunity to convert prospects, retain customers and create value for your business. We help you build cost-effective e-mail campaigns that market directly to potential customers, extend your brand and establish lasting relationships with existing customers.

White paper marketing

White papers are designed to promote your business solutions as they relate to specific topics. They also help position your business as a leader in a specific industry. White papers can be very effective lead generators, since they are distributed typically after a prospect’s contact information is collected. Our content development team can research and write white paper content for you. Our marketing and development teams collaborate to generate and collect leads.

Blog marketing

From a business marketing view, blogs offer many benefits. First and foremost, they provide an easy way to introduce fresh content to your site on a regular basis. Fresh content attracts more attention from the search engines therefore your site is likely to have a higher ranking with a blog than without one. Our services can help you develop a blogging strategy, integrate a blog into your website or ‘ghostwrite’ your content.